Include the Search Term in your Title and Description.
A recent study found that listings including the search term in both the title and description have a higher click-through rate (more than 50% higher on average) compared to listings that don't. For example, the search term "domination" brings up this listing:

1.	Mistress Victoria's Domination Site Domination Fetish Site featuring exclusive Movies and Pictures. mistressvictoria.com
Note that the search term is used in both the title and description, which clearly indicates to the searcher what is being offered. Remember, though, that this suggestion is not appropriate for some search listings, such as when a term does not make sense when used in the title and description.

Describe what the user will find at your site. The listing should make it clear what the user will get when they click through to your site, for example, that they will be able to buy products or read reviews. Connect the Title and Description with the Search Term and the Content on your site. The title and description should focus on the specific content on your site that relates to the search term. For example, if the search term is "sex toy" and your site sells sex toys, the title and description should explain that your site sells sex toys and give any relevant details to help advertise the sex toys. Write Titles and Descriptions that are concise and factual. Our top advertisers tell us that the most effective listings are the ones with clear, concise and correct information. For best results, keep your listing short and to the point, and avoid hype and exaggeration. Use the most Specific URL possible Whenever possible, point consumers to the specific page on your site that relates directly to the search term. This means submitting the best URL for each search term you select. For example, if you sell sex toys and the search term is "dildos," use the URL that goes directly to your Web page featuring dildos. Use Our Advertiser Tools Modify your Search Listings at any time. You can add to, edit or delete your search listings 24 hours a day, 7 days a week in the your browser by using the advertisers secure web interface, our online account management tool for advertisers. Go to the Advertisers Secure Web Interface Tutorial. Use the Search Term Suggestion Tool. The Search Term Suggestion tool provides a list of words related to your site. When you type in a word, you'll see a list of related terms that you may wish to add to your account. It also tells you how many times that search term was searched upon the previous month. If you find search terms that are relevant to your site, you may want to bid on them. Try the Search Term Suggestion tool . Use the Get Current Bid Tool. The Get Current Bid tool is a very useful device for helping you plan your bids. It lets you type in any search term and see the current listings and bids for the top 40 positions. This tool helps you understand the competitive landscape and tells you how much you need to bid for a specific position. Try the Get Current Bid tool . Use Effective Bidding Stratagies A key part of managing your MySexMap account is to plan your bidding strategies carefully. This is important because effective bidding strategies ensure that you will attract plenty of motivated customers and maximize your targeted traffic. Bid into the Top Three Positions. One of the most effective bidding strategies to increase your site's exposure is bidding into the top three postions. We've found that the higher your listing's position in the search results, the more clicks you're likely to receive. In fact, our research shows that listings in the top three positions get double the number of clicks than positions 4-240 do combined! Maintain your Rank in the Listings. It's important to check your bids often and be sure you're bidding high enough. The higher you bid, the higher your listing appears in the results, and higher ranking almost always guarantees more exposure and more clicks. Log into the Secure Web Interface often to manage your account and check your bid amounts to be sure they're high enough. Use the Get Current Bid tool to keep an eye on bid amounts for the search terms you're bidding on. Keep your account active. Seems pretty straightforward, right? But this point is an easy one to miss. If you let your account go offline, you lose your seniority in cases of tie bids. For example, if you were the first of five advertisers to bid $0.06 on the search term "big tits," your listing would be at the top of all the $0.06 bids for "big tits." But if you go offline, then come back on line at the same bid, your listing would be moved to the bottom of the $0.06 "big tits" bids, (and for every other listing for which there is a bid that matches yours). Set your Bid Levels based on Financial Targets. Setting financial goals and tracking the results of your online advertising buys will help ensure the success of your business. There are three common metrics that companies use to evaluate the success of their advertising buys: conversion rate , return on ad spend (ROAS) and return on investment (ROI) . Once you have set goals (e.g., ROI =10%) for these metrics, you should set your MySexMap bid levels to ensure you achieve the goals you've set for your business. Use Effective Tracking Stratagies Use Effective Tracking Stratagies. One of the great benefits of online advertising is how easily and precisely you can track results. This enables you to evaluate your various advertising methods, and make informed decisions about where you should continue to put your advertising dollars. Tracking your advertising results is one of the most important aspects of effectively managing your account. It sounds simple and the bottom line results can be substantial, but many people aren't sure how to track their results. To help you, we are providing easy to follow instructions for tracking the effectiveness of your online advertising, which will help you get the highest return on your investment. It takes some time and energy, but you'll find that calculating the success of your advertising campaign is well worth the effort. Determine Which Clicks Come from Which Advertising Method. Your own server logs are the best place to determine where your traffic is coming from. There are two ways to get the data: Review your server logs yourself. These logs are electronic recordings of where your site's clicks are originating. Open the log file in your server software using a text editor such as TextPad. This file has an entry for each click that has come to your site. Just count the entries where "MySexMap" (or another source) appears in the referring URL. Use third party tracking software (such as Urchin or WebTrends). Third party tracking software sorts through your server logs and produces a report of where your traffic originates. But there are drawbacks to using this software because it may count only one IP address per 30 minutes rather than counting all your traffic, resulting in imprecise numbers. (at the time of this publication) In either case, remember that some advertising methods deliver traffic from more than one Web site. You will need to use tracking URLs so you'll know which traffic comes from MySexMap, even if it looks like it comes from one of our affiliates. Use Tracking URLs. Using a tracking URL is fairly simple. Just put the following at the end of your URL: "/?source=MySexMap". For example, if your URL is: www.xyz.com Your tracking URL would be: www.xyz.com/?source=MySexMap Then, you can look in your server logs for the referral source "source=MySexMap," which should appear once for every click-through on one of your MySexMap search listings. Don't forget to test each new Tracking URL in your own Web browser to verify that it is linking properly to its specified page. If you find that a Tracking URL is not linking properly, you might want to eliminate the forward slash after the domain. If you decide not to use a tracking URL, it will be nearly impossible to identify all the traffic that comes from MySexMap to your site. Therefore, tracking URLs are a must for accurate tracking. Don't just track your overall results. Tracking your total advertising spend does not give you enough information, because it can't tell you which types of online advertising are working and which aren't. It's crucial to track the results for each advertising method. For instance, suppose you spent money on banners, e-mails, and MySexMap listings in the month of June. If you only look at the combined results, you won't be able to figure out which method worked best and whether you should spend money on the same methods again in July. Calculate your results regularly. Many of our advertisers find they get the most effective information by calculating their results on a monthly basis. Tracking your results less frequently will prevent you from making the most informed and effective decisions about how to best use your advertising budget. Determine Which Sales Conversions Come from Which Advertising Method. There are two methods: The best way is to track user sessions with cookies. If you create a user session (by setting a cookie on the user's computer) when someone visits your site, then you can count how many user sessions resulted in a conversion (i.e., the user made a purchase). You can then analyze the referral source for each of your user sessions (likely from the referral URL in your server log) and count how many conversions came from each advertising method. This last step is made much easier if you use tracking URLs. If you're not using cookies, analyze the IP address of each visitor. Your Web server records the IP address of each visitor to your site. However, relying on unique IP addresses is imperfect for a number of reasons. Some Internet service providers and organizations use dynamic IP addressing, where an IP address is assigned dynamically when a user logs into a host system. This can be problematic because the same user may be assigned different IP addresses each time he or she visits, and you won't be able to tell it was actually the same user. Others, such as America Online, pass information requests through a proxy server, causing all requests to appear to come from a small number of IP addresses (those of the proxy servers, not the users). Third party tracking software (like WebTrends) makes IP tracking easier, but has other drawbacks that may preclude you from getting the most accurate records. (Read more about this in the previous section).